With more than 10 years of experience in strategic communication, Nils Knoop is an expert when it comes to powerful and absorbing storytelling. After graduating from the German Sport University with a M.Sc. Sport Management, in 2012 he worked as a freelance communications consultant for the German football association Bayer 04 Leverkusen and the Brazilian football association Coritiba FC. In 2013 he started at Nike as Corporate Communications Manager. He moved to Ben & Jerry’s in 2016, where he works as Integrated Marketing & Communication Manager for Ben & Jerry’s brand development.