Heroes for ice cream - hungry for justice

10.10.2019, 3:50 pm
Culture quarter Kufstein

Produce the most delicious ice cream in the fairest way possible. This is the mission of Ben & Jerry's. As Integrated Marketing & Communication Manager, Nils Knoop has been responsible for Ben & Jerry’s brand development since 2016. As well as new flavours, his focus is on the promotion of social justice. In accordance with the motto: "We are a social justice company that happens to sell ice cream."

SpeakerNils Knoop

With more than 10 years of experience in strategic communication, Nils Knoop is an expert when it comes to powerful and absorbing storytelling. After graduating from the German Sport University with a M.Sc. Sport Management, in 2012 he worked as a freelance communications consultant for the German football association Bayer 04 Leverkusen and the Brazilian football association Coritiba FC. In 2013 he started at Nike as Corporate Communications Manager. He moved to Ben & Jerry’s in 2016, where he works as Integrated Marketing & Communication Manager for Ben & Jerry’s brand development.

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